What if Guinevere were a rock star? That was the concept behind this high-voltage editorial conceived and art directed by RJ for London-based Schön: a tongue-in-cheek re-imagining of Arthurian legend through the lens of 1970s punk.

“Guinevere as a rock star felt perfect— powerful, magnetic, a little tragic. The kind of woman who could headline Glastonbury in a crown.”

Shot by Georgia Nerheim and starring Veronika Vilim, the editorial was a chance for RJ to pair opulence with grit: gauzy silk chiffons with studded Union Jack boots, and Vera Wang gowns with deconstructed Marc Jacobs separates—an aesthetic clash of anarchic glamour.

RJ designed the set as a gilded ruin—Camelot meets Camden—a royal past overrun by amplifiers and tangled guitar cords. “Its a visual language I often return to, where where classical beauty meets contemporary irreverence, whether in a photograph or a space.”